THE collection
Our Products are
Paraben Free
Hypo-Allergenic
Non-Comedogenic
Not Tested on Animals
Halal Certified
EU Compliant
Our Luxurious Hydrating Lipsticks contain natural vanillin extract and are packed with the antioxidant vitamin E. The formulas are creamy , non-drying and long lasting.
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With its intense hydration care, this lipstick is perfect for those who want both stunning color and nourished lips throughout the day.
Our lipstick’s ultra-moisturizing formula keeps your lips soft, smooth, and hydrated for hours. With a gorgeous satin finish, it adds a radiant, lustrous glow that enhances your natural beauty—so your lips feel as good as they look!
For over 30 years, I’ve had the privilege of sharing my passion for beauty as a Department Head Makeup Artist in Film and Television. My latest work on the musical adaptation of The Color Purple highlights the strength and resilience of its remarkable female characters. Inspired by their stories, I created a limited edition lipstick trio: The Evolution of Rouge.
More than a makeup line, The Evolution of Rouge is a lifestyle brand that empowers women to embrace their beauty and strength at every stage of life. The trio features three bold red shades—Resilient, Hope, and Inspiration—each designed to affirm the wearer’s journey and evolution. These shades uniquely capture the spirit of the film’s characters, and launching this collection felt like the perfect way to showcase my creativity, celebrating beauty, strength, and transformation in a timeless, empowering way.
-Carol Rasheed ♥️